QNW launches its “My Indigenous Culture” campaign
Kahnawake, April 25th 2018 – On Wednesday April 25th, Québec Native Women launched its “My Indigenous Culture” campaign, as part of its work on bullying prevention. The “My Indigenous Culture” campaign aims to tackle the issue of bullying through the promotion of Indigenous culture, and the pride youth can experience with regards to their culture.
This projects presents resources and activities that will allow Indigenous youth to actively participate in the promotion of their cultural pride, while sensitizing non-Indigenous youth at the same time. The project offers an array of activities, whether it be the social media campaign #MyIndigenousCulture, inspiring videos, an online space to share tools and information, and activities for youth.
The goal is to encourage youth not only to use their culture to face obstacles and conflicts in a healthy way, but also to share their strategies for coping with mental and emotional health, anxiety, and relationships. With this project, Québec Native Women wishes to equip youth to face the challenges of being teenagers, through the promotion of a good self-esteem, cultural pride and authenticity. By presenting examples of inspiring Indigenous youth who talk about their challenges and cultural identity, the organization hopes to inspire other youth to do the same, and to see how their culture can be used as a guide, a strength and a positive tool.
“The “My Indigenous Culture” campaign is a good representation of the role that QNW plays within communities: Indigenous women are the carriers of knowledge and traditions, and make sure to transfer this knowledge to their youth. We know the issue of bullying is directly related to self-esteem, mental and emotional health, and interpersonal relationships: everything is connected. This is why we chose to tackle this issue in a holistic way, according to our Indigenous practices,” explained Viviane Michel, President of Québec Native Women, during the campaign launch.
For more information on the campaign and the tools developed, consult our website: https://www.faq-qnw.org/en/projects/bullying-prevention/.
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Source : Julia Couture-Glassco, Communication Officer
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